A woman doing a glute exercise on a leg press machine, with a trainer watching her at a gym.
Logo for Endurance Cartel with a red and black hexagon emblem above bold white text and yellow accents, featuring the name Javier Pineda.

Tired of fitness b.s.? There’s a better way.

  • A person holding a smartphone displaying a photo of a woman in athletic clothing at a city park.

    You’re not alone. You’ve tried it all—Instagram challenges, detox teas, 5 AM CrossFit.

  • Woman in workout clothes leaning on her knee, appears to be tired or stretching after exercise, on an outdoor metal staircase with red railings.

    Dr. Google’s fixes. You’re still stuck. Overwhelmed. Frustrated. Yo-yoing between motivation and burnout.

  • Man sitting on gym floor with a white towel around his neck, holding his head with a stressed expression, wearing a smartwatch, in a gym setting.

    You want your body back, but life’s chaos and the fitness industry’s scams keep screwing you over.

  • A woman in workout attire and gloves talking to a man in black shirt and pants in a gym. Workout equipment and mirrors are visible in the background.

    We get it. You’re busy, skeptical, and done with quick fixes that don’t stick. That’s why Endurance Cartel exists.

  • Man in blue shirt and gray shorts performing a step-up exercise with resistance bands at gym, trainer observing, other people working out in background.

    Endurance Blueprint: For parents & professionals (35–65) battling midlife fitness issues. No fads, no starvation—just a sustainable plan to get stronger, feel better, and cut the noise.

  • A shirtless man wearing sunglasses, a headband, and black shorts, performing a stretching exercise on a grassy field during the daytime.

    Workouts: 30-minute strength & endurance, tailored, no gym. Nutrition: Family-friendly, boosts endurance. Coaching: Weekly check-ins for enduring progress. Community: Real support, no influencers. Ditch trends. Build an enduring body.

Book Now

WHAT SOME BUSY PROFESSIONALS ARE SAYING….

Portrait of a smiling man in formal attire, wearing a white shirt and a striped tie, standing in front of a window with a blurred cityscape background.

⭐️⭐️⭐️⭐️⭐️

“Javier is an elite trainer that lives the role. As a former iron man athlete, he really understands how to manage the body thru different stages of training and need. He uses many strength and functional exercises that maximize our hour in the gym for the desired outcome. He also is an expert in strengthening weak areas to help prevent injuries and manage existing injuries. Besides being a great trainer, he is a great guy who brings a positive attitude daily.”

Gabe Plotkin

Majority owner and co-chairman of the Charlotte Hornets of the NBA.

A man with dark hair and a beard, wearing a black blazer and a light blue shirt, speaking in a studio with a purple background.

⭐️⭐️⭐️⭐️⭐️

“I have worked with many trainers through the years, in the Miami area and around the world. Javier stands out not just because of his deep knowledge and mastery of training but because he takes a unique, holistic approach. He customizes each program to his clients, taking into consideration lifestyle, diet, and overall wellness goals. He’s not just a trainer; he’ll became an important part of your life and roadmap to longevity..”

Marcelo Claure

Global entrepreneur and investor

A man in a dark suit and white shirt smiling against a dark background.

⭐️⭐️⭐️⭐️⭐️

“Javi is an exceptional fitness specialist and a true professional. His expertise, dedication, and personalized approach make every session both effective and motivating. He understands how to push you to achieve your goals while ensuring proper technique and injury prevention. Beyond his technical skills, Javi’s passion for fitness and his ability to inspire others set him apart. If you’re looking for a knowledgeable and committed fitness advisor who genuinely cares about your progress, Javi and this website are the perfect combo to work with!!”

Enrique Acevedo

Journalist, CBS News

You’re already showing up in life. Now it’s time to show up for you. If you’re tired of cookie-cutter workouts, burnout cycles, or just going through the motions—you’re not alone. But you don’t need another generi
Launched! 🚀🚀 Visit 🔗Endurancecartel.com Your life’s one-of-a-kind—your workouts should be too. Say goodbye to generic plans and hello to strength, focus, and purpose. Get a plan that fits you. 👉 Kick it off FREE! Grab the Endurance Ca
Really enjoyed joining the awesome crew at @barbell_shrugged as a guest on their podcast! LINK ON BIO 🚨 NEW EPISODE 🎙️ Building the Endurance Athlete w/ @endurancecartel ⛓️ #793 | Barbell Shrugged Javier Pineda (@endurancecartel), elite endurance
Prepping for Hyrox in Miami Beach on April 19—my first real competition in 10 years. I started this journey back in late November 2024, and at 49, recovery isn’t what it used to be, but I’ve been leaning hard on the Wattbike to get